Mr. Dominique Mandonnaud, the founder of SEPHORA, opened his first perfume shop in Limoges, France in 1969. Cosmetics products were only sold at the department store counters without open-sell and free shopping at that time. Mr. Mandonnaud designed his unique store which is not only a retail store, but also a freedom beauty paradise for customers to visit and explore. This kind of sales model was quickly accepted and favored by customers. After such great success, Mr. Mandonnaud consecutively opened more than 10 new stores in 1979, and moreover, in 1988 he launched first Paris store. He named his store as SEPHORA in 1994, inspired by Moses’s wife from biblical allusions, a beautiful, smart, brave and generous lady representing elegance, happiness, and freedom. It aligns with SEPHORA’s business concept perfectly which is fashionable and innovative.

In 1997, SEPHORA, as famous cosmetics retail boutique, became part of LVMH Moet Hennessy - Louis Vuitton, the leading luxury group which had almost 70 prestigious brands engaged in 5 categories: Wines & Spirits, Fashion & Leather Goods, Perfumes & Cosmetics, Watches & Jewelry, Selective Retailing, featuring Moet & Chandon, Louis Vuitton, CéLINE, Dior, Fred, Zenith, TAG Heuer and other brands.

SEPHORA shopping experience is try, play, dare and enjoy. With open accessible displays in SEPHORA stores, customers explore and try excellent cosmetics products freely, such as Skin Care, Make Up, Fragrance, Bath Care, Hair Care and Accessories and etc. The brands in SEPHORA are leading in both quality and quantity. Professional beauty advisors encourage customers to try the latest and hottest products for a wonderful feeling of beauty power. 

SEPHORA’s beauty advisors are an integral part of the SEPHORA experience. They are the best trained, most knowledgeable and professional team within the cosmetics industry. SEPHORA’s beauty advisors are trained at the “Sephora University”, an intensive, advanced training program that ensures they are able to keep the most advanced product knowledge, skills & service at the forefront of the industry. In aspect of product knowledge, they understand all features and functions of new and existing brands. For skills, they accurately identify skin types, understand skin physiology, the artistry of makeup and fragrance application tips. And most importantly, they know how to guide customers to the beauty products that is ideal for them.

SEPHORA is to provide unique shopping experience full of inspirations and pleasure.